Marketing analytics services that turn data into action
Our marketing analytics services show what’s working and what’s not. From tracking campaigns to visualising insights, we provide real-time data to help you make smarter, more confident decisions for short-term wins and long-term growth.
Trusted by businesses of all sizes and industries
Why invest in our marketing analytics services?
Data that drives decisions
Data that drives decisions
Custom dashboards built around your goals
Custom dashboards built around your goals
End-to-End analytics setup and management
End-to-End analytics setup and management
Smarter analytics for a smarter digital world
Smarter analytics for a smarter digital world
How our marketing analytics services will help your business
Choosing T-Shaped Marketing means you are in for different Marketing Analytics services for various platforms and campaign goals.
Our structured approach to marketing analytics
Audit and align
We review your Google Analytics 4, Google Tag Manager, and reporting tools to identify tracking gaps, data issues, and missed insights. Our first step is to assess your current setup ensuring you’re collecting the right customer data, your tools are properly configured, and you’re measuring what truly drives your business growth.
Build and connect
We customize solutions based on your business goals and data setup. After assessing your current marketing data, we set up or fix GA4 tracking with custom events and conversions, optimize Tag Manager containers, define key KPIs and attribution models, and create clear dashboards in Looker Studio to showcase campaign performance.
Monitor and improve
We ensure your data continues to deliver value by regularly tracking campaign performance and identifying trends or issues. We provide ongoing insights to support your strategy, update dashboards as your business evolves, and empower your marketing team to make confident, data-driven decisions.
Transform your data into action with our analytics services
Google analytics 4 setup and auditsWe set up GA4 the right way by including events, goals, enhanced measurements, and custom dimensions. If you are already using GA4, we’ll audit your setup to fix broken tracking and improve your current capabilities for better campaign performance.
Google tag manager implementationWe use GTM to manage all your website tags in one place, including Facebook Pixel, Google Ads conversions, Hotjar scripts, and more. Clean, efficient, and flexible.
Looker studio dashboardsWe design beautiful, interactive dashboards that pull customer data from GA4, Ads, social media, CRMs, and more. Whether you want top-level summaries, deep-dive metrics, or evaluate everything from customer experiences, we make your data easy to explore and present.
Funnel and conversion trackingWe define and measure your customer journey from first click to final conversion. This helps you optimise touchpoints, personalise customer experiences, and increase customer lifetime value.
Cross-platform performance reportingOur analytics tools unify your reporting across multiple platforms, allowing you to compare campaign performance across paid media, email, SEO, and more. We also include attribution models to help you understand what channels truly drive conversions.
Ongoing optimisation and reportingWe don’t stop at setup. We monitor your analytics regularly, provide strategic recommendations, and update your dashboards along with the constantly evolving campaigns.