Content marketing agency in New Zealand
At T-Shaped Marketing, we boost New Zealand businesses with strategic, high-quality content marketing. Our services drive website traffic, leads, and visibility for long-term results without short-term ads. Every blog, landing page, email, or social post is crafted with your audience and goals in focus.
Trusted by businesses of all sizes and industries
Why choose us for your content marketing campaign?
We're not just another content agency. T-Shaped Marketing is built for businesses that want results without fluff. Here's why our clients trust us:
New Zealand-focused
New Zealand-focused
Full-service team
Full-service team
Tailored approach
Tailored approach
Data-driven
Data-driven
Transparent
Transparent
What is content marketing?
Content marketing is the process of creating and distributing valuable, engaging content to attract and connect with your ideal audience. It's not about selling right away, it's about building trust over time. Instead of interrupting your audience with ads, content marketing gives them something they want to read, watch, or learn from. It improves your visibility in search results, keeps people on your site longer, and turns casual visitors into loyal customers. Studies show that content marketing costs 62% less than traditional marketing methods while generating three times as many leads. Content marketing works best when it's strategic, consistent, and aligned with your brand goals, and that's where we come in.
Our content marketing services
From strategy to execution, we offer a full suite of content services designed to grow your brand, engage your audience, and drive measurable results.
Content strategy and planning
We begin by understanding your brand, audience, goals, and competitors to craft a data-driven content roadmap aligned with your marketing funnel. This includes keyword research, content pillars, audience personas, and channel strategies across SEO, social, and email. Our approach is practical and focused on long-term growth over vanity metrics.
SEO blog writing
We write SEO-optimised blog articles that bring qualified traffic to your website. Each blog is designed to answer questions your audience is already searching for, using the right keywords and structure to perform well on Google. Expert blog posts boost leads. We prioritize engaging, readable content in your brand’s voice, not just rankings.
Website copywriting
We help you show up consistently on the platforms your customers use every day. Our team creates social media posts that match your tone, deliver value, and keep people engaged. From caption writing to visual ideas, we make sure your creative content connects with the right people at the right time.
Social media content
We help you show up consistently with a clear social media strategy tailored to your brand. Our team creates social media posts that match your tone, deliver value, and keep people engaged. From caption writing to visual ideas, we make sure your content connects with the right people at the right time.
Email campaigns and newsletters
Email is still one of the best ways to stay in front of your audience. We write and manage email content for newsletters, lead nurturing, product updates, and more. Whether it's a one-off announcement or a full email sequence, we help you stay top of mind and drive consistent engagement.
Visual content
Need help bringing your ideas to life visually? We can repurpose written content into short video scripts, infographics, slide decks, or social carousels. We don't design from scratch, but we make sure every word is clear, concise, and aligned with your video content goals.
How we help you create a content marketing strategy?
Discovery and brand researchWe start by learning about your business, your industry, and the people you want to reach. During this phase, we'll ask questions about your goals, challenges, and current content. We also look at what your competitors are doing and how your brand is currently positioned online.
Keyword and market analysisWe research what your audience is searching for, identify content gaps, and choose keywords that align with their intent and your goals guiding what content to create and where to focus.
Content planning and mappingWith research done, we build a practical content plan including a calendar with topics, dates, keywords, and platform-specific recommendations aligned with goals like traffic, leads, or audience education.
Content creation and reviewOur team produce content based on the plan, carefully crafting each piece to reflect your unique brand story. Everything is reviewed internally before it reaches you. You’ll have the chance to provide feedback and request changes, ensuring the final version feels authentic to your brand.
Publishing and distributionOnce approved, your content is ready to go live. If needed, we can help you post blogs to your website, upload social posts to your scheduler, or set up email campaigns. We also provide tips on timing and formatting for each platform to get the best results.
Performance tracking and optimisationAfter publishing, we track performance—monitoring traffic, rankings, email opens, and social engagement. This data helps us refine the strategy, improve content, and ensure long-term ROI.